Official Google Blog |
- Slice and dice your recipe search results
- New ways to experience better collaboration with Google Apps
- The three laws of display advertising physics
| Slice and dice your recipe search results Posted: 24 Feb 2011 09:10 AM PST As a second-generation Indian who has grown up in the United States, I've developed a taste for great home-cooked Indian food, but not a knack for how to make it. Somehow my cooking efforts result in foods that taste over-spiced yet bland at the same time. My parents follow the art of cooking by intuition, where the right amount of each spice is measured out by gut feel, but that's never worked very well for me. As a math geek and computer engineer, I prefer to work with concrete numbers and instructions, including when cooking, so today I'm very happy about a new feature that helps me find recipes online: Recipe View. Recipe View lets you narrow your search results to show only recipes, and helps you choose the right recipe amongst the search results by showing clearly marked ratings, ingredients and pictures. To get to Recipe View, click on the "Recipes" link in the left-hand panel when searching for a recipe. You can search for specific recipes like [chocolate chip cookies], or more open-ended topics—like [strawberry] to find recipes that feature strawberries, or even a holiday or event, like [cinco de mayo]. In fact, you can try searching for all kinds of things and still find interesting results: a favorite chef like [ina garten], something very specific like [spicy vegetarian curry with coconut and tofu] or even something obscure like [strange salad].  In the past, you only had one way to specify your recipe searches—with the text you type into the Google search box. Now you can also filter search results based on your ideal ingredients, cooking time and calorie count using the recipe tools on the left hand side of the page. For example, I can now find vegetable biryani recipes (an Indian rice dish) that include cauliflower and take less than an hour to make:  We like to "eat our own dogfood" at Google—meaning we like to test our own products and features ourselves before releasing them for public consumption. With Recipe View, we've taken this more literally than usual. Here's Google Chef Scott Giambastiani to demonstrate how he uses Recipe View to find great recipes for Googlers: Recipe View is based on data from rich snippets markup, which we first introduced at Searchology in 2009. If you're a recipe publisher, you can add markup to your webpages so that your content can appear with this improved presentation in regular Google results as well as in Recipe View. Recipe View is part of our ongoing efforts to enrich the search experience using structured data, and this release is an exciting technical milestone for our team since it's first time we've built a brand new set of search tools based off of rich snippets data. Recipe View is rolling out now in the U.S. and Japan, and we'll be adding more countries in the future. We look forward to making further improvements and building more views so you can "slice and dice" your results for other types of searches as well. Bon appetit!      |
| New ways to experience better collaboration with Google Apps Posted: 24 Feb 2011 07:47 AM PST The Google Apps collaboration tools have steadily and swiftly improved over the last couple years, and many companies have found that Google Docs and Google Sites are faster, simpler and more powerful than traditional software for the majority of common tasks, especially tasks where people need to work efficiently together. Today, we're launching two new initiatives to help more people experience the productivity benefits of web-powered collaboration. First, Google Cloud Connect for Microsoft Office is now available worldwide. This plugin for Microsoft Office is available to anyone with a Google Account, and brings multi-person collaboration to the Microsoft Word, Excel and PowerPoint applications that you may still need from time to time. The plugin syncs your work through Google's cloud, so everyone can contribute to the same version of a file at the same time. Learning the benefits of web-powered collaboration will help more people make a faster transition to 100% web collaboration tools. We're also introducing the 90-Day Appsperience program, a way for companies that currently use cumbersome legacy systems to see how web-powered tools help their teams work together more effectively. A nominal fee covers 90-day access to Google Docs, Google Sites, Google Cloud Connect and more, as well as assistance from Google experts to help coworkers quickly become more productive together. And companies trying Google Apps can use the new collaboration dashboard in the Google Apps control panel to assess the value of our tools. The dashboard provides data on how people are using Apps to collaborate more efficiently without the hassles of document versions, check-in/check-out or attachments.      |
| The three laws of display advertising physics Posted: 23 Feb 2011 09:38 AM PST It's not just the Android team that is exploring the outer reaches of our galaxy. In recent years, advertising technology has had its own "Big Bang": a rapid onset of incredible growth and expansion in the display advertising universe. Display advertising is one of our big focus areas. Better display advertising helps to fund the websites and content we all use and read, provides useful and engaging commercial information, and helps large and small advertisers to reach new customers, increase sales and grow their businesses. Just as the laws of physics have helped us make sense of our own expanding universe, we think that there are three "laws of display advertising physics" to help advertisers and agencies thrive. We've laid out these laws and what they mean for advertisers and agencies on our Agency Ad Solutions Blog:
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