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| A simple way for publishers to manage access to digital content Posted: 16 Feb 2011 07:08 AM PST (Cross-posted on the Google News Blog) At Humboldt University in Berlin today, Eric Schmidt announced Google One Pass, a service that lets publishers set their own prices and terms for their digital content. With Google One Pass, publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps. Readers who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password. Importantly, the service helps publishers authenticate existing subscribers so that readers don't have to re-subscribe in order to access their content on new devices. With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them—offering subscriptions, metered access, "freemium" content or even single articles for sale from their websites or mobile apps. The service also lets publishers give existing print subscribers free (or discounted) access to digital content. We take care of the rest, including payments technology handled via Google Checkout. Our goal is to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content. Like First Click Free, Fast Flip and Living Stories, this is another initiative developed to enable publishers to promote and distribute digital content. German publishers Axel Springer AG, Focus Online (Tomorrow Focus) and Stern.de joined Eric at Humboldt University today as some of our first Google One Pass partners. Other publishers already signed up include Media General, NouvelObs, Bonnier's Popular Science, Prisa and Rust Communications. Google One Pass is currently available for publishers in Canada, France, Germany, Italy, Spain, the U.K. and the U.S. If you're a publisher in one of these countries and want to learn more, please reach out to the Google One Pass team or submit your information on our website. For interested publishers in other countries, we'd love to hear from you too as we plan to expand to other countries in the coming months.      |
| Search trends: a clue to 2011 Oscar winners? Posted: 15 Feb 2011 11:59 AM PST Each year, as the Academy Awards bubble to the top of our collective consciousness, we see a major spike in search traffic related to the event. This year, on the day the nominees were announced, four of the top 10 trending search terms in the U.S. were Oscar-related. After last year's awards ceremony, we provided an in-depth summary of search trends that played out during the broadcast. But could search trends have predicted the winners? To make it easy to explore how the actors, directors and cinematographers are trending in search—and maybe see if that data correlates with the eventual winners—you can explore search data across all award categories on our new Oscar Search Trends website. John Batelle once described search trends as "a massive database of desires, needs, wants and likes." Looking at Insights for Search data, we were intrigued to find that this "database of intentions" shows consistent search patterns among Best Picture winners for the last three years. Each year, the winning film has shown an upward trend in search volume for at least four weeks, as well as highest regional interest from New York (The Hurt Locker, Slumdog Millionaire and No Country for Old Men).  Will that pattern repeat this year? If you apply the same test, this year's most likely candidates for best picture—by search pattern—are The Social Network (trending upward for five weeks) followed by Black Swan and The King's Speech (each trending upward for four weeks). The Fighter, another 2011 Best Picture nominee, saw an upward trend in search volume for five weeks after its release, but highest regional interest was from Massachusetts instead of New York; no film with highest regional interest in Massachusetts has won best picture since The Departed in 2007. Perhaps Boston will take it back in 2011? We can't say for sure what will happen this year, since searches can only reflect what people are interested in, but it's fun to look for patterns that persist year after year. So before you make any Academy Awards-related bets with your friends this year, be sure to explore the Oscar Search Trends. Choose any award category to see how the nominees were searched over time.     |
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