Official Google Blog |
- More “I do”s, less “to-do”s: wedding planning simplified
- Advanced sign-in security for your Google account
- Boutiques.com reveals the fashion trends on everyone’s mind
| More “I do”s, less “to-do”s: wedding planning simplified Posted: 10 Feb 2011 09:03 AM PST (Cross-posted on the Google Docs Blog and the Google Photos Blog) For many, your wedding day is one of the biggest, most momentous days of your life. The perfect dress, the right tuxedo, the proper shade of blue, the three-tier cake with chocolate fondant, and all of your closest family and friends—these are just a few of the many things you might think about for your special day. Although there's much to consider and a lot of work to do, the payoff is great: it's one of the happiest days of your life. To help you plan this important day we've created wedding-specific templates in Google Sites, Google Docs and Picnik, and gathered tips and tricks for using these and other Google products at google.com/weddings. From wedding websites to save-the-date cards, these tools simplify wedding planning, letting you focus your time on the fun things—like tasting cakes!  We teamed up with renowned wedding planner Michelle Rago, who provided her insight and creativity to guide the designs you'll find on this new site. Michelle also shared her experience to provide tips and advice to keep your guests comfortable and you sane.  We're also hosting a wedding sweepstakes, so if you're getting married in the next year you can enter for a chance to win $25,000 towards your dream wedding (see Official Rules). Plus, Michelle Rago and her team will advise the winning couple on location, flowers, food and other design elements to create a day that is uniquely their own. Visit google.com/weddings to start planning, or share the site with your favorite betrothed couple and help them on their way to wedded bliss.      |
| Advanced sign-in security for your Google account Posted: 10 Feb 2011 08:30 AM PST Has anyone you know ever lost control of an email account and inadvertently sent spam—or worse—to their friends and family? There are plenty of examples (like the classic "Mugged in London" scam) that demonstrate why it's important to take steps to help secure your activities online. Your Gmail account, your photos, your private documents—if you reuse the same password on multiple sites and one of those sites gets hacked, or your password is conned out of you directly through a phishing scam, it can be used to access some of your most closely-held information. Most of us are used to entrusting our information to a password, but we know that some of you are looking for something stronger. As we announced to our Google Apps customers a few months ago, we've developed an advanced opt-in security feature called 2-step verification that makes your Google Account significantly more secure by helping to verify that you're the real owner of your account. Now it's time to offer the same advanced protection to all of our users. 2-step verification requires two independent factors for authentication, much like you might see on your banking website: your password, plus a code obtained using your phone. Over the next few days, you'll see a new link on your Account Settings page that looks like this:  Take your time to carefully set up 2-step verification—we expect it may take up to 15 minutes to enroll. A user-friendly set-up wizard will guide you through the process, including setting up a backup phone and creating backup codes in case you lose access to your primary phone. Once you enable 2-step verification, you'll see an extra page that prompts you for a code when you sign in to your account. After entering your password, Google will call you with the code, send you an SMS message or give you the choice to generate the code for yourself using a mobile application on your Android, BlackBerry or iPhone device. The choice is up to you. When you enter this code after correctly submitting your password we'll have a pretty good idea that the person signing in is actually you.  It's an extra step, but it's one that significantly improves the security of your Google Account because it requires the powerful combination of both something you know—your username and password—and something that only you should have—your phone. A hacker would need access to both of these factors to gain access to your account. If you like, you can always choose a "Remember verification for this computer for 30 days" option, and you won't need to re-enter a code for another 30 days. You can also set up one-time application-specific passwords to sign in to your account from non-browser based applications that are designed to only ask for a password, and cannot prompt for the code. To learn more about 2-step verification and get started, visit our Help Center. And for more about staying safe online, see our ongoing security blog series or visit http://www.staysafeonline.org/. Be safe!     |
| Boutiques.com reveals the fashion trends on everyone’s mind Posted: 09 Feb 2011 09:32 PM PST Since we introduced Boutiques.com last November, we've been busy developing new features that we're proud to unveil as New York Fashion Week hits the runways. More of the boutiques you love We're welcoming hundreds of thousands of stunning new boutiques, including those from designers Helmut Lang, Michael Kors, Billy Reid and Thakoon. Trend data to excite designers and fashion enthusiasts alike Over the past few months, we've watched usage of Boutiques soar. Shoppers aren't just creating their own customized boutiques, they're enthusiastically taking our Stylyzer Quiz and sharing what they "love" and "hate" about products while browsing. As a result, we've gained a unique, aggregate view into the latest fashion trends—a reflection of what shoppers think and feel about the colors, silhouettes, patterns and prices of individual products from across the web. So today we're unveiling Designer Analytics, a tool that enables our design partners to benefit from this collective knowledge—giving them insight into how their products are searched, shopped and loved. With easy-to-understand data visualizations, Designer Analytics shows what colors, shapes and patterns are most loved and hated broadly (in categories such as shoes, dresses and handbags) and even down to how specific items are performing. Designers can also see how their stats compare to brands like them. Designer Analytics is available when logged in, and looks like this:  We're also launching a public version called Trend Analytics that gives curious fashionistas a view into the latest, site-wide fashion trends. Using aggregate data from both Boutiques.com and Google Search, it shows the hottest colors of the season, the most-loved products and the must-have trends.  New boutique features to help you express your style We're adding some enhanced features for boutiques, including a photo gallery and video upload (celebrity, designers, blogger and featured boutiques only) to give more opportunities for people to express who they are and share their unique point of view.  A Fashion Week giveaway game to put your fashion acumen to the test We're also kicking off a fashion trivia giveaway game, called Sartorial Pursuit, which you can play anywhere via SMS/Twitter. Each hour during fashion week, you'll find a new multiple-choice trivia question that ties into our trend analytics and features designers and products on the site. Follow the game on our Twitter account @BoutiquesStyle to answer quiz questions from home for a chance to win stylish Fashion Week prizes.     |
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