A Former No-Name from Taiwan Builds a Global Brand

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November 4, 2010
Innovation & Design A weekly guide to innovative people, ideas, and companies

NEWS  THIS WEEK'S TOP STORY TECHNOLOGY A Former No-Name from Taiwan Builds a Global Brand HTC is the No. 1 maker of Android handsets, the one segment growing faster than iPhones   MORE TOP STORIES BLOOMBERG Disused Berlin Power Plant Hosts Model Cities, Techno Fans This is a place where partygoers in the basement may cross paths with town planners and architects on their way into the old turbine hall above HARVARD BUSINESS REVIEW • From Harvard Business Review Five Beliefs that Inhibit Good Design The growing interest in design notwithstanding, many businesses cling to misbegotten ideals that hinder it, says consultant Deepa Prahalad HARVARD BUSINESS REVIEW • From Harvard Business Review Green Marketers Are Still Sinning Harvard blogger Andrew Winston discusses the Sins of Green-Washing report's findings about lingering problems in the eco-friendly consumer products industry VIDEO GAMES Nintendo Goes for the Hard Core with Its 3DS It wants to win over high-end gamers to reverse a sales slump  BW MALL  SPONSORED LINKS Buy a link now! This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Wanda Cooper BusinessWeek Customer Rights Communications Data Services 1995 G Avenue Red Oak, IA 51566 Phone: 1-800-635-1200 To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. Copyright 2009-2010 by BLOOMBERG L.P. ALL RIGHTS RESERVED. Terms of Use | Privacy Notice

Inside: This Week in Innovation This week we feature HTC—the No. 1 maker of Android handsets which is the one segment growing faster than iPhones. HTC from Taiwan was virtually unknown in the U.S. two years ago but has since turned itself into a global brand. We also look at how a former Berlin power plant is being used for both events and exhibitions as well as for a techno dance club. E-MAIL A FRIEND  |  GET RSS  |  NEWSLETTERS   FEATURED PODCAST New Products Require Quicker R&D Despite financial, economic, and regulatory pressures, companies must hurry along their product development. Standardizing or automating routine processes can help, as Asian leaders are showing   Advertisement   Reader Poll: Special Issue Trouble at the office? In surveys, blogs, polls, and social media, BusinessWeek collaborated with readers to identify problems at work. Together we found answers.     IN YOUR FACE: FROM FIREFIGHTER TO ENTREPRENEUR Reader Dan Miller Writes: "The bright line between invention and innovation: collaboration. It takes a team focused on the customer to be a winner." Sponsored by Tres Generaciones Tequila Tell Us: Are You a Believer in 'Coopetition'?     NEXT: Innovation Tools & Trends >> Plenty of architecture's biggest names have been laid low by the Great Recession, as I wrote recently in Bloomberg Businessweek. One partnership has never had it better, however: New York-based Diller Scofidio + Renfro. -- Michael Arndt POST YOUR OWN COMMENTS Visit Our Other Blogs Auto Beat Bangalore Tigers Blogspotting Brand New Day Byte of the Apple Economics Unbound European Insight Fine On Media Games, Inc. GreenBiz Hot Property Investing Insights Management IQ New Technology in Asia NEXT: Innovation Tools & Trends NussbaumOnDesign Tech Beat Working Parents Advertisement   FEATURED SPECIAL REPORT >> The Value of Design Slide Shows World's Most Influential Designers Most Inventive Companies How Companies Develop Great Leaders The catalyst for this report was the outpouring of reader comments that arrived after a bad-tempered blog post Why Design Matters Good business outcomes treat design as a holistic process that pulls in savvy marketing and research, as well as smart ideas The Value of Design to Startups Design and marketing are way more important than engineering for consumer Internet companies How to Redesign Health Care The health-care system in the U.S. is a mess. But that doesn't mean there aren't opportunities The Role of Design in Business The four basic areas in which design has an important role to play in value creation READER COMMENTS > MORE SPECIAL REPORTS >