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Friday, April 8, 2011

The Games Companies Play

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April 8, 2011
 

Insider Newsletter

A weekly summary of the best in Bloomberg Businessweek and Businessweek.com


NEWS  THIS WEEK'S TOP STORY

The Games
Companies
Play

 

Editor's Memo
Siemens, Hilton, and Target are using games to train workers and improve how they design and market products. Our Insider Top Story this week is from our Technology Special Report on how businesses are using gaming tech.

In our Lifestyles Channel, read about the hidden life of rice—it's in more places than you might think—and Opening Day leads our regular sports columnists, Rick Horrow and Karla Swatek to reflect on the business of baseball.

And, as always, there are timely stories on technology, politics, innovation, and more from Businessweek.com, Bloomberg Businessweek, and Bloomberg.com.
—Katherine Davis


  FROM THIS WEEK'S ISSUE OF BUSINESSWEEK
COVER STORY
The More You Make, the Less You Pay
The billionaire's guide to paying no taxes

GLOBAL ECONOMICS
The Hidden Job Crisis for American Men
Over the past 60 years, men have gradually disappeared from the workplace

PRIVATE EQUITY
The Man Trying to Buy American Idol
Alec Gores made his fortune turning around tech orphans

  FROM BW.COM'S TECHNOLOGY CHANNEL
CEO GUIDE TO BUSINESS GAMIFICATION
How Mattel Can Get Into Your Head
The toy company and others are pioneering technology that links brainwaves to a computer—a feature that may soon be showing up in cars and the workplace

GIGAOM • From GigaOm
PopCap's New 'Game:' An In-House Indie Brand
A wholly owned small-games label named 4th & Battery represents PopCap Games's bid to market cheaper, riskier content. Its first release has been dubbed Unpleasant Horse

  FROM BW.COM'S SMALLBIZ CHANNEL
VIEWPOINT
Make the Next Bailout Serve Small Business
First determine how to gather better data on private company credit markets. Then identify a new approach to encourage banks to keep lending during a crisis


Electronic Arts, Sony Use Crisp Thinking to Fight Cyber Bullies
As more and more businesses create online communities around brands or use Facebook and Twitter for marketing, theyâ?Tre facing risks that users could be harassed or offended on their forums, or use the sites to badmouth their brands


American Apparel Glamour Fades as Cash Crunch May Spur Bankruptcy
American Apparel Inc. (APP), the Los Angeles clothier once heralded as a U.S. manufacturing success story, said it may seek bankruptcy protection after slumping sales and productivity ate into its cash

  FROM BW.COM'S ASIA & EUROPE CHANNELS
GLOBALITY: HAROLD L. SIRKIN
Why Were We Unprepared for Japan?
Making supply chains more flexible is the key to minimizing a disaster's aftershock


Vodafone Chief's Asset Sales Show Patience Pays
Vodafone CEO Vittorio Colao was under shareholder pressure to sell assets when he took over after his predecessors' decade-long takeover binge. This week, he showed his patience paid off

  FROM BW.COM'S LIFESTYLE CHANNEL
LIVING WELL
Rice: The Secret Ingredient in Everything from Baby Food to Beer
Favoring more profitable crops, farmers plant less rice despite rising consumption. What impact will that have on consumers?

THE BUSINESS OF SPORTS
Opening Day 2011: Play Ball
It's Opening Day, and the baseball business is gearing up for another season that could be its richest ever


Basic Funerals Bets Baby Boomers Will Arrange Cremations Online
Basic Funerals and Cremation Choices, is one of the first online upstarts in a business that for centuries has relied on face-to-face meetings in brick-and-mortar parlors

  FROM BW.COM'S INNOVATION & DESIGN CHANNEL
COLUMNS
Facebook, Your Future Bank
Forget sharing photos. Mark Zuckerberg may soon manage your finances

VIEWPOINT
The Madness of the Clouds
As cloud computing services become more popular with consumers and corporations, it's time to sort hype from reality


Imagility Takes Hollywood Tech to the Factory
Eric Golden quit Panavision to launch IImagility, a privately held holding company that specializes in repurposing movie technolgoy for other industries

  FROM BW.COM'S FINANCE CHANNEL

After Worker's Suicide, California City Is 'Ground Zero' on Pensions
To rein in pension costs, the Costa Mesa city council sent termination notices to almost half of the city's municipal employees


How to Avoid the Pitfalls of a New Tech Bubble
To back the winners, and avoid the obvious calamities, there are some simple lessons to draw from the last tech boom, says Matthew Lynn

FINDING A JOB
MBA Internship Hiring Shows Signs of Life
Summer internship offers are up at top business schools as consulting, banking, and other industries begin tending to their talent pipelines



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  FEATURED COLUMN
Make the Next Bailout Serve Small Business
First determine how to gather better data on private company credit markets. Then identify a new approach to encourage banks to keep lending during a crisis
 


  FEATURED VIDEO
Games Make Nissan Leaf Greener
Nissan wants to inspire eco-friendly driving with the new Leaf Electric Car. Drivers can compete with others in the region winning virtual trophies for the most eco-friendly driving
 


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