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April 8, 2011 | ||
CEO Guide to Technology | ||
Inside: CEO Guide to Technology
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The Games Companies PlaySiemens, Hilton, and Target are using games to train workers and improve how they design and market products 4/7How Mattel Can Get Into Your HeadThe toy company and others are pioneering technology that links brainwaves to a computer—a feature that may soon be showing up in cars and the workplace 4/4Slide Show: Smart Play for Workers and CustomersTen companies that incorporate game elements in dealing with employees and customer 4/7Podcast: Is Gamification Serious Business?Companies are using some elements from video game design such as competition, status and virtual rewards in products and marketing. They're also using it to make work more compelling for employees 4/7Video: Nissan Uses Games To Make The Leaf GreenerNissan wants to inspire eco-friendly driving with the new Leaf Electric Car. Drivers can compete with others in the region winning virtual trophies for the most eco-friendly driving 4/7Archive: CEO Guide to TechnologyBrowse past editions of this special report on emerging tech trends 4/4Sentiment Analysis Gives Companies Insight Into Consumer OpinionKia, Best Buy, and Viacom are using new tools to mine comments on the Web to see what consumers really think of their brands 3/1Trading on a World of SentimentInvestors are consulting software that analyzes millions of online comments about companies to help them decide when to buy—and sell—stocks 3/1Slide Show: Most Loved—And Hated—Tech CompaniesWeb users love to talk about tech online. They don't always love the tech companies they talk about. We asked NetBase, a company that measures customer attitudes toward brands, to figure out which providers elicit the strongest feelings 3/1Podcast: Getting a Feel for Your CustomerSentiment analysis software takes individual opinions on social media sites such as Facebook and Twitter to give individual companies an idea of how customers and investors are feeling 3/1Video: Brand PassionNetBase can mine social media to find out how consumers are feeling about different brands. The company's BrandPassion Index looks at the intensity of customer passion for products 3/1Meet the MicroworkersA new breed of online worker is paid by the task 2/2Mechanical Serfdom Is Just ThatI spent a day crowdsourcing for Amazon's Mechanical Turk and all I have to show for eight hours in an online work marketplace is a measly $4.38 2/1Slide Show: Twelve Sites That Will Put You to Work NowFinding a job might be tough these days, but finding work is a snap if you know where to look. A number of websites now let workers choose when and where they'd like to work 2/2Podcast: Where to Find MicroworkAn increase in work that pays by the task or by the project means more people can work from home. Can workers really make a living doing this? 2/2Video: Freelance NationKelly Parkinson does 100 projects per year, so she needs to stay organized. One microworker explains how and why she left a corporate job to take the path less traveled 2/2Wells Fargo to Employees: Leave Wallets Home, Pay by PhoneUsing 200 of its San Francisco staff, the bank will test mobile-phone payments for six months—and may launch a commercial service soon after 1/4In the Works: A Google Mobile Payment Service?"You'll be able to walk in a store and do commerce," says Google's Eric Schmidt. "You'd bump for everything and eventually replace credit cards" 1/4Slide Show: Companies Lead the Way in Mobile PaymentsBanks, retailers, food vendors, credit-card companies, and device manufacturers are testing programs in the U.S. and overseas that let customers buy products and even receive coupons via mobile phones 1/4Podcast: Pay by Phone on the HorizonIn the near future it may be possible for some consumers in the U.S. to use their mobile phones instead of credit or debit cards to pay for purchases 1/4Video: Visa Tries Mobile PaymentsSome consumers will soon start paying for purchases with their mobile phones rather than with plastic credit and debit cards 1/4Flextronics, Siemens Lead 'Big Shift' to Cloud ComputingAfter years of experimenting with the cloud, companies are turning over ever larger tasks to outside providers that deliver software and computing over the Internet 12/7Slide Show: Your Life in the CloudCloud services are inexorably affecting our daily lives. About 87 percent of consumers with computers and Internet access say they use at least one cloud-based service, according to a survey earlier this year by ABI Research 12/7Here Come the Cloud Services BrokersAs companies start shifting computing tasks to outside providers in the cloud, intermediaries have emerged to help them do it. Systems Integrator Appirio has already made a name for itself 12/6Podcast: The Cloud Goes CorporateA big shift is about to happen in the way CIOs buy technology. Some CIOs say that in the future they'll rent cloud services instead of buying and administering the hardware and software themselves 12/7Video: CIO Takes Chance on CloudFlextronics shifted human resources to Workday and saved millions of dollars. Here's why CIO David Smoley is taking a chance on cloud computing and software as a service 12/7Mobile Business Apps Flourish at IBM, GoogleAs more companies let smartphones into the workplace, demand is surging for downloadable apps that let employees work on the go 11/2MicroStrategy's Corporate Apps Boost ProductivityThe software maker bought 1,200 iPads and started stocking them with its own mobile corporate apps, letting managers and workers achieve more 11/1Slide Show: Android Apps for BusinessSales of smartphones based on Google's Android operating system have begun to surpass Apple's iPhone in the U.S. With increasing interest in Android handsets, mobile application developers are starting to make business-specific apps 11/2Video: Line2 App Goes CorporateToktumi's Line2 app takes mobile devices such as the iPad and iPod Touch and turns them into full-featured business phones 11/2Podcast: The Post-PC EraBy 2015, about half the devices connected to corporate networks will be mobile. Here's what it means for your company 11/2At GM, High-Performance Computing Curbs Test CostsThe automaker—along with Boeing, DreamWorks, Eli Lilly, and other companies—is using high-performance computers that run at almost 1 petaflops to improve products we use every day 10/5China's Leap in Supercomputer RankingsIn merely a decade, China has become the world's third-greatest power in high-performance computing. Will it soon boast the fastest computer? 10/5Slide Show: Designed with SupercomputersCompanies use virtual simulation with supercomputers to get products to market cheaper and faster. Here's a look at some products designed with the help of powerful computers 10/5Podcast: Companies Use World's Fastest ComputersPeter Sondergaard, Gartner's Global Head of Research, talks with Bloomberg Businessweek's Rachael King about how high-performance computers help companies simulate products virtually and innovate without spending money on physical prototypes 10/5Video: How Virtual Power Leads To InnovationTim Cox, GM's process information officer, talks about how high-performance computers help companies simulate products virtually and innovate without spending money on physical prototypes 10/5Workers of the World, InnovatePitney Bowes, AT&T, and Electronic Arts are among the companies using software to tap workers' collective intelligence to solve problems, reduce costs, and find new markets 9/9Slide Show: Companies that Innovate CollectivelyYou can never predict who might have a good idea. That's why companies are starting to enlist employees to make innovations both big and small, even if it's not part of their job description 9/9Book Review: Secrets of the Moneylab: How Behavioral Economics Can Improve Your BusinessAuthors Kay-Yut Chen and Marina Krakovsky look at how research in human behavior saved HP millions of dollars, and offer lessons for other companies 9/9Podcast: Open InnovationJosh Bernoff, co-author of a new book called Empowered, talks about how employees outside of research and development can generate innovative and profitable ideas 9/9Video: Cisco Seeks Big IdeasCisco tries to find its next big business ideas from employees and outsiders alike 9/9IT white papers, webcasts and reports for tech leaders and decision-makers
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