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Friday, March 4, 2011

Sentiment Analysis: Insight Into Consumer Opinion

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March 4, 2011
 

Insider Newsletter

A weekly summary of the best in Bloomberg Businessweek and Businessweek.com


NEWS  THIS WEEK'S TOP STORY

Sentiment Analysis: Insight Into Consumer Opinion

 

Editor's Memo
The writing's on the wall—and everywhere else on the internet—and companies such as Kia, Best Buy, and Viacom are using new tools to mine comments to see what consumers really think of their brands. Read the Insider Top Story and click through to our entire CEO Guide to Sentiment Analysis.

As always, there's plenty more to read from Businessweek.com, Bloomberg Businessweek, and Bloomberg.com.
—Katherine Davis


  FROM THIS WEEK'S ISSUE OF BUSINESSWEEK
OPENING REMARKS
Saudi Arabia's Social Lubricant
To buy stability, Saudi Aramco—a 21st century corporation in a premodern monarchy—must keep the oil flowing

COVER STORY
The Cloud: Battle of the Tech Titans
Amazon, Google, and Microsoft are going up against traditional infrastructure makers like IBM and HP as businesses move their most important work to cloud computing, profoundly changing how companies buy computer technology

FILM
Reviving Cinecittà, Hollywood on the Tiber
A theme park and hotel may be in the cards for Rome's legendary Cinecittà Studios, as filmmakers opt for lower-cost locations

  FROM BW.COM'S TECHNOLOGY CHANNEL

Apple to Unveil New iPad as Rivals Step Up Challenge
Apple is set to refresh the iPad to stave off challenges from rivals that are rushing into the fray with tablet-style devices of their own

GIGAOM • From GigaOm
How a Cheaper IPhone Would Look
An iPhone for people who aren't "rich" might feature limited onboard storage, fewer sensors, and either a smaller retinal screen or a vintage screen

COMMENTARY
Why the Internet Will Have Plenty of Space
Although the Web has nearly exhausted its available addresses, the coming transition to a new system will provide far more room

  FROM BW.COM'S SMALLBIZ CHANNEL

Stauer President Michael Bisceglia Stauer Tells Men Stories, Sells Treasures, Beats Recession
Cavorting on the beaches of Bali, touring Venetian glass factories, and wandering through New Yorkâ?Ts Metropolitan Museum of Art might seem the stuff of dream vacations. For serial entrepreneur Mike Bisceglia, itâ?Ts all in a dayâ?Ts work

VIEWPOINT
To Beat Foreign Copycats, Sell Services
Don't compete with imitators by increasing production, argues Henry Chesbrough in his latest book. Instead, lure repeat customers with services

SMART ANSWERS
Determining Which Business Idea to Pursue
First, identify trends that could sustain a long-term venture. Then test an idea that you're passionate about, suggest business coaches and consultants

  FROM BW.COM'S ASIA & EUROPE CHANNELS

Qaddafi's African Dream in Tatters
Muammar Qaddafi bought influence with investments in everything from chicken farms to rebel movements. That flow of funds may be ending

ACROSS THE POND
Europeans Opting for MBAs Closer to Home
B-school-bound Europeans are increasingly applying to MBA programs on the Continent, which are shorter and cheaper than their U.S. counterparts

  FROM BW.COM'S LIFESTYLE CHANNEL
REAL ESTATE
Where the Richest People Live
Every city in the U.S. has blocks where the greatest concentrations of wealthy people reside. Do you know the location in your community?

REVIEWS
First Drive: 2010 Rolls-Royce Ghost
For a quarter-million dollars, Rolls-Royce's new "entry level" Ghost comes packed with luxury and the automaker's most powerful engine ever

THE BUSINESS OF SPORTS
Cactus and Citrus: The Ultimate Winter Baseball Cocktail
Spring training is in full swing. In addition to baseball, the buzz is about upcoming labor negotiations and teams' swanky new facilities

  FROM BW.COM'S INNOVATION & DESIGN CHANNEL
TED FELLOWS
The Body Electric
Electrical engineer and TED Fellow Nina Tandon is working with medical researchers to explore how electrical stimulation can grow heart tissue

MBAS TO THE RESCUE
Latest MBA Project: Helping Cash-Strapped States
Fixing what ails financially troubled state agencies is giving MBAs some real-world, public-sector experience

PERSONAL BRANDING: DAN SCHAWBEL
Four Career Lessons from Russell Simmons
Guess what? The hip-hop mogul didn't become a multimillionaire by chasing big dollars or mouthing off

  FROM BW.COM'S FINANCE CHANNEL
VIEWPOINT
Why Teachers and Their Critics are Failing
It's wrong to demonize teachers, but they and their unions must embrace radical change to get the public to support efforts to recruit top talent

VIEWPOINT
Stop Wasting Billions on Products That Flop
Large companies need to borrow a page from startups and learn to sell test products in the marketplace before they commit massive resources building them for mass distribution


Banks Buffalo Fed to Boost Their Dividends
The Fed should know better than to listen to scary claims that economic growth requires bigger bank dividends, says Stanford's Anat R. Admati, who states that the true threat is higher bank leverage

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  FEATURED COLUMN
Why the Internet Will Have Plenty of Space
Although the Web has nearly exhausted its available addresses, the coming transition to a new system will provide far more room
 


  FEATURED VIDEO
Brand Passion
NetBase can mine social media to find out how consumers are feeling about different brands. The company's BrandPassion Index looks at the intensity of customer passion for products
 


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