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Tuesday, March 29, 2011

Official Google Blog

Official Google Blog

Google Commerce Search 3.0: You won’t believe it’s online shopping

Posted: 29 Mar 2011 08:00 AM PDT

When we first introduced Google Commerce Search—our search solution for e-commerce websites—our focus was on improving search quality and speed to help online shoppers find what they're looking for. Retailers such as Woodcraft Supply, BabyAge.com and HealthWarehouse.com implemented Google Commerce Search on their respective websites; Woodcraft increased search revenues 34 percent, BabyAge increased site searches 64 percent and HealthWarehouse saw online conversions increase 19 percent—and all have reported an increase in customer satisfaction.

Today we're building on the capabilities that have proved useful to our retail partners with the third-generation Google Commerce Search (GCS). With this new version, we hope to help create an even more interactive and engaging experience for shoppers and retailers.



Here are some of the cool new features in GCS 3.0:
  • Search as You Type provides instant gratification to shoppers, returning product results with every keystroke, right from the search bar
  • Local Product Availability helps retailers bridge online and offline sales by showing shoppers when a product is also available in a store nearby—in-line with the search results
  • Enhanced Merchandising tools allow retailers to create product promotions that display in banners alongside related search queries, and to easily set query-based landing pages (for example, when a visitor types [shoes], they're directed to a "shoe" page)
  • Product Recommendations (Labs) helps shoppers make purchase decisions by showing them what others viewed and ultimately bought

Search As You Type on www.babyage.com

With this release we're also welcoming three new retail partners: Forever21, General Nutrition Company (GNC) and L'Occitane. GNC implemented Google Commerce Search in less than a week on their mobile website, while Forever 21 and L'Occitane are currently working to implement various new features of GCS, such as Search as You Type and Local Product Availability. Here's what Christine Burke, VP of International E-Commerce at cosmetics staple L'Occitane had to say about GCS 3.0:
L'Occitane is unique in that our beauty products center around ingredients—such as lavender, shea butter and verbena. As our customers visit our re-designed website to shop and research our products, we're excited about the speed and accuracy of on-site search results that will be provided to us through Google Commerce Search. We're also very excited about the possibility of the new local inventory feature, which can help us connect our customers with their favorite products in one of our 170 U.S. boutiques.
For more information, visit google.com/commercesearch.

Posted by Tianyu Wen, Software Engineer, Google Commerce Search

Now accepting student applications for Google Summer of Code

Posted: 28 Mar 2011 02:30 PM PDT

Starting today, we're accepting applications from students for the 2011 Google Summer of Code. In this global program, now in its seventh year, university students receive a stipend to write code for open source projects, gaining experience in real-world software development and creating more source code which benefits everyone on the web.



To apply, visit the program website, where you can review this year's 175 accepted projects and submit your proposal. Space in the program is limited, so be sure to consult the Google Summer of Code student manual and read over some tips on crafting the best proposal and suggested dos and don'ts for participating in the program.

You can find more information on the Open Source blog. Applications are due Friday, April 8 at 12pm PDT. Good luck!

Posted by Stephanie Taylor, Open Source Programs Office

33 million streams in 189 countries around the world: The YouTube Symphony Orchestra Grand Finale

Posted: 28 Mar 2011 01:22 PM PDT

(Cross-posted from the YouTube Blog)

On March 20, the Grand Finale of the YouTube Symphony Orchestra 2011 was held at Sydney Opera House and live-streamed to the world on YouTube During the week-long festival leading up to the finale, 101 musicians from 33 countries joined together for the first time—immersed in new cultural experiences, musical mentorship and performances in one of the world's most iconic symbols of the arts.

During the three-and-a-half hour Grand Finale—and as people in different timezones awoke to re-broadcasts—the event was streamed 33 million times around the world to 189 countries. This included 2.8 million mobile live-streams—making it one of our biggest ever streaming events to date, on mobile and desktop. That means the event was streamed to nearly one-and-a-half times the entire population of Australia, where the event took place.

One of the goals of the YouTube Symphony Orchestra is to make classical music accessible; the total data transferred by the stream was a whopping 422 terabytes—the equivalent of 145 million MP3 files of classical music being emailed around the world.

The top 10 countries viewing the performance online were:
1. U.S.
2. Germany
3. Italy
4. France
5. Poland
6. Russia
7. Australia
8. U.K.
9. Brazil
10. Taiwan

Enormous thanks go to all our Symphony members who flew to Sydney from around the world and put their hearts and souls into an extraordinary performance. You surprised and moved people and had some fun along the way!

For the rest of you, you can read about the experience of YouTube Symphony Orchestra 2011 cellist Mathisha Panagoda in a guest post on the YouTube Australia blog. And if you missed the Grand Finale, you can watch the full concert and highlights from the last week anytime at youtube.com/symphony.



Posted by Ed Sanders, Group Marketing Manager
Posted by slowscaler at 9:13 AM

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