E*Trade Looks to Outgrow That Talking Baby

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February 18, 2011
Investing Intelligence Insights and analysis from Bloomberg Businessweek and Businessweek.com

NEWS  THIS WEEK'S TOP STORY INVESTING E*Trade Looks to Outgrow That Talking Baby Quirky TV ads have made E*Trade Financial famous but have done little to help pitch its functional appeal to investors. Can the online brokerage now catch up to its bigger rivals?   MORE TOP STORIES RETIREMENT Deficit Could Reshape Retirement Funding Mandatory savings accounts could help workers prepare for retirement while backing up a shaky Social Security safety net COMMENTARY Hungry for a Solution to Rising Food Prices Even if the global agriculture crisis doesn't turn cataclysmic, it represents a massive test INVESTMENT BANKING Building on Lehman, Barclays Rises in M&A The ability to provide financing is helping Barclays Capital go head-to-head with Goldman Sachs INVESTING The Stock Market's Coffee Craze While Starbucks has staged a nice recovery, the real action has been in shares of smaller outfits such as Green Mountain, Caribou, and Diedrich. Credit the K-Cup HOUSING Forecast: A Milder Mortgage Meltdown Low interest rates have helped defuse the option ARM time bomb INVESTIGATIONS A Hedge Fund's Moves Mimic Insider Dealings SAC's buying and selling parallel some trades based on tips   INVESTING TOOLS MUTUAL FUND SCOREBOARD How's Your Fund Doing? Our Interactive Scoreboard has complete results for some 2,500 equity funds, hundreds with BW's exclusive risk-adjusted ratings This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Wanda Cooper BusinessWeek Customer Rights Communications Data Services 1995 G Avenue Red Oak, IA 51566 Phone: 1-800-635-1200 To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. Copyright 2009-2010 by BLOOMBERG L.P. ALL RIGHTS RESERVED. Terms of Use | Privacy Notice

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