With Google Decision Imminent, Groupon Makes an Acquisition

Although Groupon already has a multi-billion buyout offer on the table from Google, it looks like the Chicago-based startup is still ready to do some buying of its own.

The daily deal giant announced Wednesday that it has acquired Ludic Labs, a small, privately owned, Silicon Valley-based marketing firm. The details of the acquisition have not been released.

MarketWatch reports that Groupon expects to expand the Ludic staff from 25 to 100 in the next year.

Groupon also detailed some of its long-term strategy plans early Wednesday, announcing a new Deal Feed and plans for Groupon Stores, the latter of which will allow shop owners to set up virtual stores on Groupon’s platform to create as many deals as they want.