Kim Kardashian is Bigger Than Michael Jackson

According to Bing.com, it pays to be a reality star! This year Kim Kardashian was the most searched celebrity of the year, beating out mega stars like Barack Obama, Lady Gaga and Michael Jackson.

Kim Kardashian had 20% more searches than runner up, Sandra Bullock. She endorses just about everything these days so it's hard not to come across a Kim K story. Charmin anyone?

Check out the list below and you tell us who deserves to be the reigning King or Queen.

Most Popular People Searched in 2010 on Bing.com:

1. Kim Kardashian
2. Sandra Bullock
3. Tiger Woods
4. Lady Gaga
5. Barack Obama
6. Kate Gosselin
7. Justin Bieber
8. Jesse James
9. Lindsay Lohan
10. Jennifer Aniston
11. Michael Jackson